Articles of the Day
Earnings: Ad Revenue Raises TheStreet.com’s 4Q Earnings - The addition of more video content boosted ad revenue for financial news site TheStreet.com (Nasdaq: TSCM), which posted strong performance numbers for 4Q06 and the year as a whole. The Street.com’s net income in 4Q came in at $4 million, a 125 percent increase over $1.8 million for t4Q05. Revenue for the quarter was $14.4 million, a 44 percent gain from the $10 million from 4Q05. Earnings per share were 14 cents, compared to 7 cents for the year-ago period.
Earnings: Reed-Elsevier Reports Postive Preliminary Results For 2006 - The British-Dutch publisher Reed-Elsevier (NYSE: RUK) reported its preliminary results on Thursday, saying its business was well-placed as the “digital horizon” continues to expand. In order to keep up with that expanding horizon, the company said it will sharpen its focus to develop its digital properties and sell its education division. The company reported 10 percent growth in online information and digital services which now account for 37 percent of total revenues.
Yahoo Preps Video Revamp - Yahoo plans to launch a revamped videos site that centralizes video content from its various content sections and provides a more seamless viewing experience for users. The redesigned site is expected to feature the most popular user-submitted videos as well as the best clips from its different sections including news, music, food and sports.
Google Adds CPC Pricing To ‘Site Targeting’ - Starting next month, Google plans to allow marketers who currently buy display ads on a cost-per-thousand impression basis via the “site targeting” program to start purchasing cost-per-click ads as well. The site targeting program allows marketers to select which sites within Google’s network will display their ads.
ESPN To Launch Radio Station Web Sites - ESPN will create Web sites for radio stations in New York, Pittsburgh, Chicago, Dallas, and Los Angeles.
IBM Fires Digital Media Shift Warning - The crossover from old to new media is opening up a huge rift, through which billions of dollars could be swallowed up from the bottom lines of the world’s big media companies, warns a new IBM report. A clash is at hand, which, according to the report, “Navigating the Media Divide,” is reaching fever pitch. “Industry incumbents are responding — but perhaps not quickly or completely enough. While they are fighting an escalating competitive battle on this front, traditional media cannot ignore the impending division in its own ranks.”
Interactive Shops Deserve More Pay - Here’s a column online agency folks should love to read: you’re not getting paid enough. For starters, says Underscore Marketing’s Tom Hespos, interactive marketing plans are way harder to execute than traditional ones. Perhaps it’s because the roles of print, television, outdoor and other media are clearer and better understood from both sides. Media planners have to do more than figure out the role online will play in a marketing plan: Budget allocation is a far more complex question in the online world.
Local Publishers Sell More Video Than Local TV - Local print publishers have done a far better job of selling online video than local TV broadcasters, according to a new report. Only worth about $161 million last year, the local online video ad marketplace is expected to more than double in 2007 and hit $5 billion in the next five years. Publishers sold approximately $81 million worth of locally targeted online video in 2006, the Borrell Associates’ report said, while TV broadcasters earned $32 million.
MeeVee Integrates Online Video With TV Listings - In a substantial upgrade this morning, the TV listing discovery service MeeVee has integrated a number of online media types along with its broadcast TV listings, including viral videos. It’s a good move that will make the company all the more relevant in a world that is increasingly blurring the line between traditional and online media.
Yahoo Launches Digg-Like Suggestion Site - Yahoo is taking some criticism for launching a site that includes a Digg-like voting feature earlier today. The main criticism is coming from Digg users, who can sometimes stop fighting long enough to band together into a very angry mob. But a few bloggers are adding their own fuel as well.
