Articles of the Day
Posted in Internet, Digital Media & Software, News on February 14th, 2007 by daveliuRadio Hopes for a Video Future on the Web - Things aren’t looking good for the radio business, at least according to Arbitron. Although 90 percent of Americans still listen to terrestrial radio, listenership is down 14 percent over the past decade, revenue is flat, and radio stocks as a group are down 40 percent over the past three years. Now, according to the New York Times, radio is pinning its hopes for the future on … video. The NYT‘s Richard Siklos sees plenty happening with radio stations trying to extend their brand to video, in particular web video.
NYTCO Forms Ad Alliance With Monster Worldwide - No HotJobs consortium for the New York Times Company …NYTCO is partnering with Monster Worldwide for online job services at its 19 newspaper sites, both companies announced this morning. Starting in March, the deal calls for the 19 news sites, which includes those of the NYT, the Boston Globe, the Worcester Telegram & Gazette and other newspaper properties throughout the southeast and California, to co-brand their online help wanted ad sections with Monster.
Judge Dismisses Case Against MySpace - MySpace this week scored its first major victory in a civil lawsuit, when a federal judge in Texas tossed a case brought by the family of a teen, “Julie Doe,” who alleged she was sexually abused by someone she met on the site. “If anyone had a duty to protect Julie Doe, it was her parents, not MySpace,” wrote judge Sam Sparks as he dismissed the case. Sparks found that the federal Communications Decency Act of 1996 immunizes MySpace from liability based on material posted by users.
Digitas Picks Up Miller - It’s Miller time for Publicis Groupe’s Digitas, which has been named the digital agency of record for the Milwaukee brewer’s entire portfolio of brands, including Miller’s flagship Lite brand and Miller Genuine Draft. The majority of Miller’s digital work was previously handled by Agency.com.
Local Video Advertising To Reach $5B By 2012 - Local online video advertising will account for $371 million this year, or 5% of total online ad spending, according to a new report by Borrell Associates. By 2012, that figure will surge to $5 billion, or 35% of local online ad budgets.
Yahoo Music Loses Two Key Execs - At a difficult time for music subscription services, two key executives–David Goldberg and Robert Roback, vice presidents and general managers of Yahoo Music–have left the company. Goldberg and Roback have been with Yahoo since 2001, when it acquired the company they founded, Launch Media.
News Analysis: Why Can’t Google Sell Premium Radio Ads? - With the departure of dMarc founders Chad and Ryan Steelberg last week, industry observers are buzzing about Google’s ongoing attempt to penetrate the radio market with low-cost online ad sales and placement. One of the key issues is the quality of radio inventory Google can offer through dMarc’s automated interface. Here, Google finds itself in a Catch-22.
Pheedo Unveils New Ad Unit - RSS marketing firm Pheedo launched a new ad unit that allows publishers to syndicate their RSS feeds onto sites they sponsor. The ad units include articles–text or video–from the publisher’s feed, as well as links that allow users to subscribe to the feeds directly from the ad unit. Advertisers using the service include Web browser Opera, women’s health site Life Script, as well as clients in the automotive and travel spaces.
DoubleClick Launches Live Streaming Banner Ads - Online marketing company DoubleClick unveiled ad units that allow marketers to stream live events in real time into rich media banner ad units. The first company to use the ad unit was New Line Cinema in its promotion for “The Number 23,” starring Jim Carrey. That promotion allowed consumers to tape live confessions at a Washington, D.C. event, which were then edited and broadcast live into the ad units.
Earnings: Priceline Revenue Increases - Priceline.com’s 4th quarter earnings more than than tripled from the prior year, the online travel-booking company reported Monday. Priceline said it earned $13.2 million, or 33 cents a share, compared to $3.8 million, or 9 cents a share, in the fourth-quarter of 2005. Revenue rose 28%, to $260 million from $203.9 million in the year-ago quarter. Excluding one-time items, Priceline would have earned 58 cents a share. The company attributed its performance to strong bookings in its European division, Booking.com.
Presidential Hopefuls Slow to Use Search - The 2008 race for the White House is already being called the first YouTube or Googlection. Given that 17 politicians have already announced their candidacy, a Tech President blogger expects to see each begin buying keywords on Google and Yahoo. To his surprise, only six of the 17 had.
Report: Podcast Spending To Soar - Podcasting never quite took off as an ad platform. It’s just been forgotten in the wake of Web 2.0 phenomena like online video and social networking. But if Clear Channel, CBS Radio and Rush Limbaugh have entered the podcast market, there must be something to it. According to research aggregator eMarketer, podcasting continues to grow in penetration and influence, meaning the talk-radio alternative is now poised to grab a bigger slice of the online ad pie.
Future Of Online Video: “Hyperaggregation” - Here’s some food for thought: YouTube 2.0, a way to weed out what you don’t want and keep only what you do. In the chaotic online world, video clips can be five-minute cinematic masterpieces or raving paranoia from someone on too many prescription drugs. It will be noted by many in this industry that aggregation is big business on the Web. Business 2.0 says that’s exactly what would make online video more accessible to users, and thus, more attractive to advertisers. That’s the idea behind VodPod, a new startup funded by Mark Hall, the founder of RealNetworks.
Amid Sales Slide, EMI Could Make Music Files DRM-Free - In stark contrast to its music industry cousins, record label EMI is moving toward the anti-digital rights management side of the fence. Now we know why: the music giant lowered expectations for its recorded music division. Instead of the expected 6% to 10% year-over decline in the year to March, the company said it’s more likely to be in the neighborhood of $15. Following the announcement, the label’s shares plunged 20%.
Redstone: We Didn’t Miss The Boat - Viacom chairman Sumner Redstone’s interview with Hollywood Reporter has some good gems about his view on digital media. Asked about whether he company has missed the boat on digital media, he said: “We don’t miss boats. Other people miss boats, and they may have missed the Viacom boat. The fact of the matter is, without copyright protection, there is no entertainment business. And so we instructed YouTube to remove 100,000 pieces of video from their site. Why? Because they were using it without paying for it….make a deal with us that is commensurate with the value of our product…People who want to use it are going to pay us, or good-bye.”
Earnings: RNWK: Record 4Q Revenue Up 50 Percent; Increases in Music, Gaming, Tech - Real Networks reported record 4Q revenue today of $125.6 million, up 50 percent year over year but net income suffered by comparison to last year’s 4Q, which included a major payment from Microsoft. Net income was $39.3 million, or $0.22 per share, compared with $295.6 million, or $1.61 per share in the same quarter last year. On an adjusted basis, Real’s 4Q06 earnings per share would have been $9.9 million. or $0.05 per share, compared with a net loss last year of $6.1 million, or ($0.04) cents per share.
Earnings: Content Deals Boost Baidu’s 4Q Earnings Significantly - China’s rapidly rising online population helped Beijing-based online search company Baidu (Nasdaq: BIDU) post significant 4Q revenue increases. The quarter’s revenue climbed 136.1 percent, coming in at $34.8 million. Total revenues for the year were $107.4 million, a 162.5 percent gain over 2005. The company’s content partnerships with MTV Networks and EMI that were initiated in 4Q, as well as a strategic alliance with Microsoft for paid search services, drove more traffic and represented the main contributions to its revenue increases.
Yahoo Defends Digital Ad Dollars At Its First Infront Presentation - As we reported last week, Yahoo hosted its first “Infront” before the upfront on Tuesday evening, during which the web portal sought to “educate” roughly 1,000 marketers and media buyers on the merits of shifting more ad dollars from the traditional outlets to the digital ones – namely Yahoo. And rather than promote new initiatives, the presentation, featured CEO Terry Semel touting Yahoo’s seven million newsgroups and the Yahoo Answers site, where advertisers can target people asking questions about specific subjects.