Articles of the Day
Yahoo Shareholders To Semel: Do You Still Want This Job? - Yahoo’s investors came away from the company’s annual meeting yesterday with three key takeaways–a gauge on CEO Terry Semel’s accountability, some clarity on Yahoo’s stance on data censorship and human rights, and plans for filling departed CTO Farzad Nazem’s leadership role.
Jupiter: TV Still Rakes It In - Recent advances in online advertising have yet to take advertisers’ focus off TV, according to a new report from JupiterResearch. The firm attributes this to the Web’s dominant function as a communications channel.
Google Opens the AdWords Curtain - As promised, Google has created Placement Performance reports for AdWords, allowing advertisers to see which sites their ads appear on within the Google content network.
TNS Projects 16% Growth In Internet Display Ads For Year - TNS Media Intelligence adjusted its projection for overall U.S. ad spending downward to $152.3 billion–a 1.7% increase for 2007–while raising its projected increase on Internet display ad spending to 16% for the year.
NBC To Produce Webisodes For Netflix - Assuming a creative agency role, NBC Universal Digital Studios and Netflix are working together to produce a series of online Webisodes promoting classic movies.
Net Leads, Will Content, Contextual Ads Follow? - For contextual advertising to work in new digital media, many tools need to work together. And some elements need to be dropped. The technology is astounding, but will the creative–and the ability to monetize such advertising–follow?
comScore: 5 Million Shares, $14-16 Each - Internet audience measurement firm comScore, in an amendment to its April IPO filing with the Securities and Exchange Commission, said it expects to raise up to $80 million, based on 5 million shares selling between $14 and $16 each.
Online Video Ads Bringing Results - Online video ads are leading to sales, according to the Online Publishers Association (OPA) “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX. Of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.
Widgets Already Ready for Prime Time - So-called “widgets” (no, not the economics term for “product”) could become major drivers of advertising on social media sites, says The Wall Street Journal. New research from comScore shows that consumers are increasingly interacting with this type of broadband content: in April, nearly 178 million people Web-wide viewed content made with these so-called widgets. The comScore report is one of the first to measure the reach of widget-producers like Slide, Inc. RockYou Inc., and PictureTrail, Inc.
Google Content Filter: Backwardly Compatible with Original Plan - Maybe it’s what Google intended all along, but the San Jose Mercury News says the search giant’s $1.6 billion acquisition of YouTube is less about content than being able to test and improve its video search technology. Sure, content filtering technology is a way to fingerprint material that shouldn’t be there–but it also requires that media companies feed Google more video content to be held in a large database.
