Articles of the Day
Google Expands Pay-Per-Action For AdWords - Google expanded the scope of its Pay-Per-Action pricing model for AdWords by launching a global beta in some 24 languages.
Yahoo Expands Mobile Footprint Into 13 Countries - Yahoo is launching a new version of its mobile service, with localized beta versions for some 13 countries, as well as a general rollout of Yahoo Go 2.0 in the U.S.
Gaia Partners With Scion and Millions of Us - Gaia Online, the virtual world for teens, has partnered with Toyota’s Scion and its virtual world agency Millions of Us. Scion will offer Gaia members cars that can be bought and customized using Gaia currency.
Eisner-Backed Veoh TV Debuts - Veoh Networks, the Web TV and video syndication startup backed by Michael Eisner, launched its Internet video browser/DVR. Elsewhere in the wide world of Web video, Neutrogena joined the cast of Lonelygirl115.
NetRatings Search Share: Google, Ask.com Up In May - Nielsen//NetRatings released its May U.S. Search Share Rankings, containing few, if any surprises, but some encouraging news for Ask.com.
Fast Times At Digital High - I’ve been saying that the lines between marketing and media are blurring for some time now. But we’re way beyond that–everything is blurring. It’s as if every time we stop to take the pulse of the landscape, it’s a new landscape, at least on a macro level. What does it all mean?
Generation Y Multitaskers Boost Media Time - Multitasking is driving up the total amount of time that US teens spend with media, according to a Bridge Ratings study conducted in March to May 2007. US consumers ages 13 to 17 spend more time with media overall than other age groups do, and their total media time has grown by more than two and a half hours per day since May 2004.
Global Spending To Hit $80 Billion By 2011 - A new report from PricewaterhouseCoopers claims that global Web spending will continue to grow by double digits through 2011, fueled by higher-speed Web connections and the increased adoption of the Web as an entertainment medium by consumers. The PwC Global Entertainment and Media Outlook report claims that spending across the globe will increase at an average clip of 10.7%, hitting $78.4 billion by 2011, a 60% rise from last year’s $47.2 billion.
User-Generated Content: Will Web 2.0 Pay Its Way? - The User-Generated Content report analyzes the fast-changing new world of content ownership and distribution, where for the first time everyday people determine exactly what is created and consumed—not marketers or publishers. Led by the companies that started the revolution—YouTube, MySpace, Facebook, Photobucket and others—eMarketer estimates that US user-generated content sites will earn $4.3 billion in ad revenues in 2011, up from $1 billion in 2007.
Panama Gets High Marks - On his Searchblog, John Battelle publishes the findings of Interpublic SEM firm Reprise in its early interactions with Yahoo’s Panama search ad system. Overall, the search firm calls Panama “a significant upgrade over the previous Yahoo DTC (Direct Traffic Center) system, but it worries about the complex system’s ability “to access the long tail of the market.” The Reprise study evaluates Panama’s campaign management and performance, user interface and technology over a three-month period (January-March). In terms of SEM performance, the cost-per-click for keywords actually dropped 6.2% during a period where the average CPC for Google AdWords increased 2.8% and Microsoft’s adCenter a whopping 9.6% — a good thing for search marketers.
Apple iPhone Will Play YouTube Clips - Apple, Inc. is getting closer to Web industry leader Google. The companies on Thursday announced that videos from Google’s YouTube would be available for play on Apple’s iPhone, which goes on sale next Friday. YouTube clips were made available on the company’s Apple TV service a few weeks ago.
