Articles of the Day
PointRoll Introduces One-Stop Ad Serving Shop - PointRoll’s new AdPortal platform combines previously separate design, publishing and tracking capabilities and serves all online ads–rich media or not. So it’s an option for clients who want to migrate all their ad serving to PointRoll.
Marchex Aims To Lead Local Search, Launches 100,000 Sites - Search and media company Marchex adds more than a billion Web pages to its content network today as it officially launches more than 100,000 vertical and local Web sites–taking aim at the top spot of the lucrative, but highly fragmented local search market.
AOL News Relaunches In Web 2.0 - AOL News has relaunched as an ultra-clean blog that’s big on interactive features like polls and user-submitted and shared material.
Media Buyers Say Yahoo’s New Sales Chief No Stranger - David Karnstedt, Yahoo’s new head of sales, drew a vote of confidence from one of the company’s leading media buying partners as a leader who can direct Yahoo’s mission to integrate search and display.
U.S. Ad Spending Loses Steam, Shifts Into Emerging, Unclassified Media - U.S. AD SPENDING NOW IS projected to grow only 3.1% in 2007, according to revised estimates released Tuesday by industry forecaster Bob Coen. That’s a significant downward revision from the 4.8% the Universal McCann director of forecasting originally projected in December, and means the ad industry will once again fail to keep pace with overall U.S. economic growth.
Study: Internet 2nd Most Essential Medium, But #1 in Coolness - The Internet has passed radio to become Americans’ second “most essential” medium and swapped places with TV as the “most cool and exciting medium” since the subjects were last studied five years ago, reported Edison Media Research.
Dot-Com Bubble Begins To Deflate - Again - For the first time since the bubble burst, ad spending by so-called dot-com brands is expected to decline this year. The decline–a drop of about 4% to $4 billion–isn’t nearly as severe as the 52% drop that occurred in 2001 when the dot-com market crashed, or even the 19% reduction that happened the following year in 2002, but it reverses a four-year upswing that has made dot-com advertisers’ brands, products and services that are marketed primarily via an online destination one of the fastest-growing and most significant advertising categories for the overall media marketplace in recent years.
Google Earth and Beyond - The popular 3D satellite mapping program Google Earth continues to improve, as new features and locations are uploaded. Much of this is thanks to a volunteer army of amateur cartographers. Indeed, Google Earth just might be the ultimate wiki: a virtual Earth containing information about every business in every city, posting real-time links to stories in cities worldwide as they happen. Maybe even allowing buyers and sellers to conduct business. Advertisers’ heads must be spinning.
MySpace Founders Eye $12 Million Salaries - MySpace founders Chris De Wolfe and Tom Anderson plan to hold Rupert Murdoch and News Corporation hostage once their current contracts expire in October. According to the blog, the pair seeks $25 million over two years each, plus a development fund of $15 million to invest in Internet companies.
MySpace Revamps Video Offering - About two years ago now, millions of MySpace users began uploading YouTube clips to their profile pages, which helped drive the YouTube movement to its eventual $1.65 billion conclusion. YouTube videos drove both companies, but since Google scooped up the online video giant last fall, MySpace hasn’t known what to do with its partner/competitor. MySpace has now decided to challenge YouTube on its own turf by setting up an independent Web site for its video service.
Just An Online Minute… Study: Increased Internet Usage Raises Teen Risks - Teens who participate in Web 2.0 activities like social networking, authoring blogs or helping others build Web sites face a higher likelihood of online harassment than their less Internet-involved peers. That’s according to a new report by the Pew Internet & American Life Project.
Why Google Bought DoubleClick - Google, which is in the process of buying online ad giant DoubleClick, has explained in detail the rationale behind the deal, from both the publisher and agency perspective. A post on the official Google blog by Alex Kinnier, Group Product Manager, lays out the details, and three points stand out.
