Articles of the Day
Association For Downloadable Media To Address Ad Standards For Podcasting, Other Content - A new industry trade association will develop standards and best practices in ad content and audience measurement for podcasting and other portable audio/video content.
Facebook Proves Both Profitable And Desirable - Well, the posh social network is profitable, will post a positive EBITA, and will do well over $100 million in revenue this year, according to Jim Breyer, managing partner of venture capital firm Accel Partners–one of Facebook’s biggest investors along with Greylock Partners and Meritech Capital Partners.
Podbridge Intros New Ad Format For Personal Life Media, As Isobar & BlueLithium Sponsor A Transplanted DishyMix - Susan Bratton’s startup Personal Life Media teams with Podbridge on “Surround Sessions,” a dynamic ad format that adds a seamless mid-roll position to pre- and post-roll audio or video spots. Bratton’s own DishyMix show moves to Personal Life and adds two industry sponsors.
Coremetrics Goes 2.0 With Behaviorally Targeted Email App - The San Mateo-based Web analytics vendor has begun testing an email application that targets consumers by both individual and group behavior data.
Internet Radio Lives On, But Yahoo and AOL Must Pay Up - While smaller radio Webcasters apparently won’t be sued just yet for ignoring greatly increased royalty rates, SoundExchange made a point of letting larger ones like Yahoo and AOL know their bill is due.
IAC’s Service Magic Bridges Gap Between Web and Print Business Listings - Service Magic’s ‘Contractor Files’ business directory, a locally focused print supplement to its Web home improvement marketplace, helps meld online and offline spend while hitting consumers across multiple media.
VeohTV Latest Headache For Big Media - Veoh Networks hopes its new VeohTV platform does for Internet TV what YouTube did for online video sharing: dominate. The product is a downloadable application that acts like a Web browser for video, which figures to be a practical way to organize the glut of video–both professional and amateur–that exists on the Web. VeohTV displays both clips from YouTube as well as full-length video from traditional media companies like NBC. But it could ruffle the feathers of big media, and open up the pathway to court.
Microsoft Victim Of Search Promotion-Fraud - Last week, Information Week reported on MSN’s tremendous gains in search share for Live Search. After the report, readers openly questioned the merits of the company’s astonishing 67%t gain in search volume. At the time, the gains were attributed to the prizes users were awarded for using Live Search in the new MSN game zone, Live Search club. As it turns out, a huge chunk of the statistical spike can be better-attributed to bots, says one Live Search Club user.
Web 2.0 Tools Lift Productivity - The introduction of Web 2.0 technologies marks “the very beginning of the next phase of creativity, that will last, I think, a minimum of 10 years, probably 15 years,” says John Chambers, the chairman and chief executive of Cisco Systems. But how does the introduction of social media tools help drive business? The power of [connecting] many to many allows you to do things at a dramatically different speed.”
Sony Dumps Grouper, Introduces “Crackle” - Sony Corp. has turned its video site into a recruiting ground for top talent, giving it a new name: Crackle. The site formerly known as Grouper will transfer all of its old accounts to the new site, which contains 12 branded channels for different show concepts, from comedy to music news, animation, etc. Crackle features a channel guide and a high-quality 16×9 embeddable video player. Advertisers can buy 5- to 15- second ads between the site’s videos and banner units.
