Articles of the Day
Google/DoubleClick Deal Faces Congressional Inquiry - The search giant’s plan to buy the leading ad-serving company for $3.1 billion is under fire for the umpteenth time since it was first announced on Friday the 13th of April. But now the deal’s harshest detractors say the groundswell of opposition may become insurmountable.
Yang Vows Urgency As Yahoo Numbers Fail To Impress - Yahoo’s top brass dropped less than stellar numbers on shareholders during Tuesday’s earnings call. But in their new roles as the Web giant’s CEO, president and CFO, respectively, Jerry Yang, Sue Decker and Blake Jorgensen vowed to deliver better financial performance–and with a definite sense of urgency–through better technology, continued emphasis on strategic partnerships, and a leaner, more decisive organizational structure.
Search Spending Flat, With Google Disproportionate - Despite costly efforts by Yahoo and Microsoft to check Google’s search dominance, spending across the major engines has remained flat this year, according to new research from RBC Capital Markets and bid-management technology company SearchIgnite.
comScore And CTAM/Nielsen Focus On Web Video - comScore’s Video Metrix report for May said that nearly 75% of U.S. Internet users watched an average of 158 minutes of online video during the month. The Cable & Telecommunications Association for Marketing (CTAM), meanwhile, in a report commissioned from Nielsen and involving a slew of the research company’s departments, found that viewing of online video has little effect on traditional TV viewing.
Rep Firm Ronning Lipset Intros Adcor Server For Online Radio - RL Radio has partnered with upstart tech firm Corstarr for an ad server platform designed to improve the ad sales process for both online radio stations and advertisers.
Microsoft’s Office Live Adds Ask.com Search - Appealing to small business owners, Microsoft’s Office Live has added Ask.com sponsored listings to its search advertising service.
Email: Dead to Millennials - For today’s teenagers, email has been replaced by social networking. Teens and analysts agree that kids think email is more suited to keeping up professional relationships or communicating with adults. Kids today are more likely to check MySpace or Facebook than email. For many adults, email is what we’re used to–it keeps things simple and professional. But for kids, who grew up with instant messaging, voice-over-IP, text messaging and email, they want to see these services integrated. To a certain extent, each of these can be wrapped up in a social network, along with the ability to add photos, videos and of course, new friends and networks.
