Articles of the Day
Online Video Ad Spending On Track To Rise 89% In 2007 - Online video ad spending will register its greatest year-over-year growth in 2007–rising 89% to $775 million, forecasts eMarketer. Even more significant, the researcher says, the growth rate will remain near or above 40% through 2011, when video ad spending will reach $4.3 billion.
‘Facebook Effect’ Boosts Site Traffic - Publishers that have built and deployed widgets on the Facebook platform are seeing dramatic traffic increases, reports Quantcast.
ConnectU Given Time In Facebook Prosecution - Facebook on Wednesday was given a boost in its defense of an intellectual-property lawsuit after a judge told prosecutor ConnectU it did not have enough evidence to prove that Facebook stole its ideas. However, there still isn’t an end in sight to the case, as the Massachusetts Federal Judge gave ConnectU’s founders Divya Narendra and Cameron and Tyler Winklevoss two weeks to produce factual evidence that Facebook CEO Mark Zuckerberg and a group of early Facebook employees had stolen ConnectU’s business model and code. After the Aug. 8 deadline, Facebook will have two weeks to respond.
How Long Can Amazon Party Last? - Amazon.com has posted consecutive quarters of dazzling results, resulting in a change of tune on Wall Street about the online retailer’s long-term prospects–but not necessarily for the better. However, despite the long-term caution, the company’s stock rose 24% yesterday following Tuesday’s second-quarter earnings report. In the last year, the stock has seen a three-fold increase.
ComScore Revises Measurement System - ComScore, one of the industry’s leading firms, has decided to refine its system for determining site usage. Instead of calculating an average from its cross-section of Web users around the country, comScore will divide usage into separate audience segments. The idea is to help advertisers distinguish the minority of heavy Web surfers from the masses of less active users.
Sprint, Google Vow To Make WiMAX Widespread By 2008 - Sprint has partner with Google to create a WiMAX portal that will house Web-based applications, social networking and search–creating an opportunity for marketers to reach consumers with a digital message wherever they are, and on any available device.
Sony, WOW On Top In Nielsen’s First GamePlay Metrics Data - More than 68 million people used a video game console last month, according to Nielsen, which has released its first GamePlay Metrics report providing a granular read for advertisers on PC and console video game use in the U.S.
MPA Counts Record Number Of Digital Efforts - The Magazine Publishers of America has tallied a record 62 new digital initiatives from magazine publishers in the second quarter of 2007–a 139% increase over the second quarter of 2006.
DoubleClick Launching Video Ad Feature - DoubleClick this week is launching a new video ad feature that allows developers to create high-impact teaser ads with short flashes of video. The new technology is also designed to increase the range of options available to advertisers–including Universal Pictures, which has signed on as the first partner to promote its action-thriller “The Bourne Ultimatum,” set to debut in August.
