Articles of the Day
Not All Categories Get Blog Bounce, comScore Finds - Apparel, food and beverage, and low-cost product categories are better received by consumers visiting blogs than other types of marketers, according to Chicago-based comScore’s new product measuring so-called “conversational media.”
Online Health Info Starts with Search - More than three-quarters of Internet users in the United States go online for health information, according to Burst Media. Of this audience, more than one-third researched health topics online before visiting a medical professional. After a medical appointment, 43.5% of respondents went online to learn more.
Hollywood Producers Create ‘Big Budget,’ Web-only Series - It’s a sign of things to come: big-time Hollywood producers are starting to create content specifically for the Web. Former Disney chief Michael Eisner, one-time Yahoo Media Group Head Lloyd Braun, Paramount Pictures’ Gail Berman, and My Damn Channel President and CEO Rob Barnett have all shifted their time, focus and money to various Web-only ventures. Other big-name producers like Joel and Ethan Coen, Will Ferrell, and now, Marshall Herskovitz and Edward Zwick, are creating Web-only content through their respective ventures.
MTV, YouTube Capitalize on Britney, VMAs - The so-called “Britney Bomb” at MTV’s Video Music Awards was certainly a ratings boost for Viacom’s MTV, but it was also, significantly, a great day for online video providers–particularly MTV. According to the Street.com, MTV’s strategy to show the awards once on cable television provided the boost it wanted for its Web site. And Britney Spears’ “universally celebrated” disaster comeback helped drive the highest day of traffic ever on MTV.com in terms of unique visitors and video streams.
MMOs to Drive Gaming Growth - Massively multiplayer online role-playing games are still in the very nascent stages of development, but the niche genre–which it most certainly is–are set for a sustained period of big growth, according to a new report from Strategy Analytics. The measurement firm says the overall online gaming market–advertising included–is set to hit $11.5 billion by 2011, growing at an annual compounded rate of 25.2 percent. However, by that time, revenues from MMORPGs like the “World of Warcraft” are set to double–while online gaming swells to 11 percent of the market.
