Articles of the Day
Kids and Teens: Virtual Worlds Open New Universe - For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds. The Kids and Teens Online report analyzes the ever-changing trends and forces affecting marketing to the 3-to-18-year-old segment. eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds on at least a monthly basis in 2007. By 2011, 53% of them will be going virtual.
NBC Honcho: Hulu Will Have Failures - Expect failure from Hulu, according to George Kliavkoff, NBC Universal’s chief digital officer. Just as NBC expects some of its new fall TV series to flop, NBC Digital is factoring some degree of failure into its joint venture with News Corp., he told a packed crowd at OMMA New York.
Branded and Video Advertising Key to Future: eMarketer’s Ramsey - eMarketer CEO Geoff Ramsey told OMMA New York that branding dollars are fast on their way to matching the budgets spent on search. Next year, digital ad spending in total will increase 32%, amounting to nearly $28.8 billion, he forecast.
comScore Intros Ad Metrix Publisher - comScore introduced Ad Metrix Publisher, a service that reports where display ads are actually viewed across the Internet and the characteristics of the people exposed to them.
Microsoft Touts Atlas Gains From aQuantive Purchase - Microsoft launched a video ad server for the Associated Press Online Video Network that uses MSN Video and Atlas AdManager. It also said that more than 20 publishers have switched to the Atlas Publisher Suite since its plans to acquire aQuantive were announced in May.
DoubleClick Mobile to Provide Ad Trafficking - DoubleClick Mobile will integrate with DART for Publishers to provide ad trafficking and yield optimization for campaigns designed to appear on phones. DoubleClick Mobile is launching simultaneously in the U.S. and Europe, a first for a DoubleClick product. Much of the development process was handled by its European operation. Next year, the company plans to release a more comprehensive mobile ad management suite that includes tools for agencies to plan and track their mobile campaigns.
Company Uses Phone Conversations to Trigger Ads - Pudding Media is introducing an Internet phone service that will be supported by advertising related to what people talk about. The Web-based phone service is similar to Skype’s online service — consumers plug a headset and a microphone into their computers, dial any phone number and chat away. But unlike Internet phone services that charge by the length of the calls, Pudding Media has no toll charges. The trade-off is that Pudding Media is eavesdropping on phone calls in order to display ads on the screen that are related to the conversation.
