Articles of the Day
Online Video Will Give Rise To New Semi-Professional Class - Will the future of online video be dominated by user-generated or professionally produced content? The answer is “yes,” according to a panel of execs talking about performance metrics during the OMMA Video conference in Hollywood on Wednesday. They issued this prediction when asked how online video can accumulate enough inventory to compete with network television.
OMMA Panelists Discuss Video Advertising On Internet - Can advertising video hit its Internet target? Not exactly–and not right now. OMMA Video panelists noted that while contextual marketing and behavioral marketing are key to the growth of the video advertising on the Internet, all this is still a long way off for grabbing much of traditional TV advertisers’ attention.
Online Video Threatens Traditional TV Spots - Online ads are poised to disrupt the traditional TV ad business, say panelists at the OMMA Video conference. What’s more, the entire production process costs one-eighth of a traditional TV spot. Many online spots are now migrating to television.
Online Video Ads Score Well With Users - Online video ads are doing better than pop-ups and pop-unders, with only 31% of those surveyed taking a strongly negative view of video versus 55% for the latter. But that’s an easy win against infamously annoying ad formats. To put it in perspective, only 18% of consumers have a strongly negative view of banner ads, 21% for skyscrapers and 27% for “advergames.” But the honeymoon is over, and consumers do take a negative view of some tactics.
Ten Marketing Ideas Whose Time is Now - Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success one satisfied customer at a time. The following key trends may be worth considering: Gaming, Mobile, Social Networks, Widgets, Roll Video, Behavioral Targeting, Interactive Brand Experiences, Going Green, Outdoor Advertising and Marketing as a Service.
Report: Recession Won’t Bother Web Advertising, Much - A market meltdown would likely do the most damage to online advertising revenues of Yahoo and AOL, according to a report. “We think the brunt of any hardship to come will be borne disproportionately by the weakest players, namely Yahoo and AOL, in a pattern that is already starting to emerge,” Bernstein Research analyst Jeffrey Lindsay wrote on Wednesday. The report said the same won’t be true for Google, MySpace, and Facebook, whose year-over-year advertising revenues in the third quarter of 2007 gained 62 percent, 135 percent, and 200 percent, respectively. That compare with same period growth of 16 percent for Yahoo and 10 percent for AOL, well below the U.S. industry average of 25 percent.
OpenSocial Invites Hackers - Social networks are trying to out-friendly each other in the eyes of developers. Facebook, MySpace and now Google have all pushed the “open” development card, but Google has taken the idea to the extreme with OpenSocial, an alliance that offers a universal development platform to programmers, so they create software that runs on multiple social networks. MySpace and Bebo, the No. 1 and No. 3 ranked social networks are among those that have signed up for the Google initiative.
Updated: Verisign’s Pruning To Start; May Divest Off Mobile Messaging and Content Delivery Services - Updated: This has been officially announced: Among the divisions it will divest: communications, billing and commerce. it will now focus on its Web site-naming and Internet security services. More details in release, but still unclear: if the mobile messaging and broadband content-delivery units will also be divested.
