Articles of the Day
Social Network Aims to Share Ad Revenue with Users - The luster of Facebook’s Beacon ad program has faded, and News Corp’s MySpace members have long complained about marketer spam, but entrepreneurs continue go after major advertising dollars with social networks–and Capazoo is the latest entrant in this over-saturated market.
Online Spending Predicted To Surge In 2008 - Local online ad spending will surge 48% in 2008 to $12.6 billion, buoyed by demand for paid search and video advertising, according to a new study. Spending on local search alone is expected to double to $5 billion, while online video will triple to $1.3 billion, predicts local media research firm Borrell Associates.
TV and Movie Sites Are Prime Ad Turf - TV and movie sites are generating the highest advertising awareness among consumers under the age of 55, according to Myers Emotional Connections’ “Report on Audience Attentiveness to Advertising.” Myers said that major portals such as AOL, Yahoo!, MSN and other portals were fifth in ad attentiveness overall.
Artists Embrace Music With Web 2.0 Twist - It’s been another interesting week for the music industry: first, Nine Inch Nails rocker Trent Reznor spurns his record label by launching a new site that lets users remix his music, then a whole group of artists and managers say they’ve created a consortium of musicians that wish to release new music and videos independent of their former labels, letting users interact with the content in their own way. It’s called the Coalition for Artists and Stake Holders.
Google Technology Seeks Spectrum “White Spaces” - Google’s interest in wireless spectrum extends well-beyond bidding in next month’s FCC auction. Last week, the search giant showed the governmental agency two experimental technologies that could potentially free up unused TV airwaves for wireless Internet access. These so-called “white spaces” are located between TV channels. Google described its technologies as “amply” protecting against any signal disturbances that could be caused by using the white spaces.
Imeem Makes Deal With Universal Music - Social networking site imeem has struck a deal with Universal Music Group to stream tracks from the label’s vast music catalog, the companies announced today. The site’s members can now upload UMG-owned content, and all users can stream the clips. But visitors still can’t easily download tracks to their hard drives or play them on iPods. UMG will receive a fraction of a cent each time a user listens to one of the songs and also a cut of any ad revenue linked to particular songs, according to The Wall Street Journal.
