Articles of the Day
BBC Worldwide and MySpace in global content deal - MySpace has signed a deal with BBC Worldwide to show programming from the broadcaster through MySpaceTV. The deal is described as the first global deal MySpace has signed with a major broadcaster, and also illustrates the BBC’s broader strategy of moving into the online space. BBC content will be shown in short-form clips, organised under a number of categories. The deal, signed for an undisclosed sum, will operate on an ad-revenue sharing basis.
Future Of TV Ad Market: A Lot Like Online’s — Ad Networks, Behavioral Targeting, Etc. - The future of TV advertising will probably be a lot like current state of the online advertising: aggregated advertising networks, behavioral targeting, and automated buying systems enabling small, “long-tail” advertisers to compete alongside the TV industry’s biggest marketers and agencies. At least that’s what a panel of TV industry executives blazing that path said Thursday during one of the final sessions of the Future TV conference in New York.
Media Buyers Bristle At Networks’ Premium Rates For Online Video Advertising - Broadcast networks will have a hard time maintaining the premium rates being charged for advertising on TV programs distributed online, according to a group of digital media buyers and researchers. Speaking Wednesday on a panel on streaming media at the Digital Media Measurement and Pricing Summit, agency executives questioned how long networks can continue to charge CPM rates for online video three to four times higher than those for TV.
Using Search and Display To Build Branding - The percentage of time Americans spend with print media fell to 11.9% of total media usage in 2006, according to Veronis Suhler Stevenson’s Communications Industry Forecast (VSS) released August 2007. By 2011, VSS predicts print media will fall to 10.6% of all media usage. However, for many brands, advertising spend continues to be primarily dedicated to traditional media, print and television.
Marketers Happier With Email Than Search, Display - A Datran Media survey of 2,000 online marketing professionals finds that email, not search, is the best performing online marketing tactic. Eight out of 10 marketers said as much, while 82 percent said they plan to increase email spending in the coming year. Fifty-five percent expect email ROI to be higher than any other online medium.
Google Continues Fight For White Spaces - Google and Microsoft Corp. have long been after the so-called “white spaces” that exist between the spectrum channels mobile wireless carriers license from the Federal Communications Commission. The Web giants believe that broader Internet access can be obtained from the unlicensed spectrum, but wireless operators like Sprint and T-Mobile have vehemently opposed the idea, worrying that the use of white spaces could compromise the quality of voice and data communication over their licensed networks.
Making Legitimate, Significant Use of P2P - Peer to peer file-sharing networks, over which music and movie files are illegally traded, have long been the scourge of media companies, but the technology has many legitimate uses. P2P was originally developed to help the research community share huge files over the Internet, but purveyors of video and other sites that require high-bandwidth applications are now turning to the technology. Two good examples are the BBC’s iPlayer and the Web video startup Joost, which both deploy P2P technology to deliver higher-quality streaming video.
