Articles of the Day
Media Cos Shun Video Dominator YouTube - Fresh ComScore data indicates that Google’s YouTube is winning the online video wars, but media companies don’t care. Professional producers of content, like Viacom and NBC Universal, are also trying to attract large audiences on their video sites.
Battle for Address Book Ownership - There is a battle brewing for ownership of your address book. It all started when MySpace, Facebook and LinkedIn started asking users if they wanted to port their contact lists, giving them instant friends on their social networking profiles. The network effect [created by syncing contacts] is a prime driver of the Internet and is critical to the success of burgeoning social networks.
Internet Ads Up, Google’s Share Slightly Down - Research house IDC offers up stats that support what just about everyone on Madison Avenue says is inevitable: the ads will follow the eyeballs online. IDC calculated U.S. Q4 Internet advertising at $7.3 billion, a 28% increase y/y, while full-year Internet advertising grew 27% to $25.5 billion.
AdWords Expands To Offer Age, Gender Targeting - Google has rolled out demographic targeting for AdWords, and search marketers that ask to be in the beta test will have the option to target their search campaigns by age and gender.
MySpace Quietly Launches Games Site - Still number one social networking destination MySpace has entered the casual flash games market with games.myspace.com. Casual flash gaming combined with a youngish user base in the millions makes this a no-brainer in terms of going to be a success for MySpace.
Delver: Better Than A Social Search Engine - Delver delves into the social graph to deliver a personalized search experience that takes a user’s social networking connections and interests into account when coming up with results. Instead of just looking at a Web site’s popularity, Delver looks at information like whether your friends have tagged the site or if it’s found on their social network profiles, bookmarking sites, photos and video sharing sites, or on their blogs.
IAB Board Formally Adopts Behavioral Targeting Guidelines - The board of the Interactive Advertising Bureau has adopted new guidelines for behavioral targeting, or serving ads based on users’ Web-surfing history, that have more flexible privacy safeguards than those proposed by the Federal Trade Commission, Mike Zaneis, vice-president for public policy, said Monday.
Calling All Application Developers: AOL Debuts Open Mobile Platform - Joining recent efforts to remove barriers from the mobile landscape, AOL has unveiled its AOL Open Mobile Platform to let third-party developers create applications that can run on all major devices and wireless networks.
Clickability Launches On-Demand Platform - Web content management company Clickability has launched an on demand platform and three new product packages for media and publishing customers, Fortune 500 enterprises, and SMB clients. The platform is an end-to-end Web content solution for non-technical users to create, manage, publish, deliver, measure, and adapt Web sites easily.
Heavy Clickers Account For Half Of Display Click-Throughs - Heavy online ad clickers aren’t representative of the general public, but account for half of all display click-throughs, according to a new study released today. Research by Starcom USA, behavioral targeting firm Tacoda, and comScore found that the 6% of the online population accounting for most of the click-throughs skews toward male Internet users ages 25 to 44 with household income under $40,000.
U.S. Internet Advertising Grew By 27% To $25.5 Billion In 2007 - TOTAL U.S. INTERNET AD SPENDING in the fourth quarter of 2007 grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year 2007, online ad revenue grew 27% year-over-year to $25.5 billion, according to Framingham, Mass.-based IDC.
