Articles of the Day
GoFish Launches Vertical Distribution Ad Network - Youth entertainment and
media company GoFish Corp. is launching a vertical distribution network for
marketers to reach the 17.4 million Web users ages 6 to 17. For
advertisers, kids and teens represent an important consumer segment. Teens
alone have a total annual aggregate income of $80 billion while the buying
power of kids is expected to total $21.4 billion in 2010.
Google And Microsoft Sued For Patent Infringement - Google and Microsoft
were hit with a lawsuit last week by a company claiming to own a patent on
paid search methods. The company, Paid Search Engine Tools of Liberty
Township, Ohio, said in its lawsuit that Google’s AdWords program, as well
as Microsoft’s paid search platform, adCenter, violate a 2006 patent for a
method of optimizing keword bids.
Asian Holdings Could Unlock Value for Yahoo - In rejecting Microsoft last
week, Yahoo CEO Jerry Yang cited the company’s investments in Alibaba and
Yahoo Japan as one of the reasons Microsoft’s offer of $31 per share
“substantially undervalues” the company. Yahoo has investments worth $13.8
billion in Alibaba.com Corp., a Chinese trading site, and Yahoo Japan,
accounting for nearly one-third of Microsoft’s offer. Analysts say those
assets could balloon to $15.9 billion by the end of the year.
Search, Email Survive Recession - Typically, when consumers cut back on
spending, so do marketers, but digital marketing may be a game changer, as
marketers turn to more measurable media like the Internet. That doesn’t
mean Web spending would be unaffected by a recession, but Bryan Weiner, CEO
of digital agency 360i, says marketers won’t be cutting cut back on search
and email, because these tactics drive the best return on investment.
The Inevitable Rise Of Web Gaming - SAI contributor Sean Ryan is CEO of
Meez, the former CEO of Listen.com and the brother of SAI Chairman Kevin
Ryan. He blogs at SharkJumping.com, where this post was originally
published. The earliest casual games were actually Java web games in the
late 90’s, but they faded due to lack of business model and lack of
broadband, while Real Networks (RNWK) and Shockwave introduced the
downloadable game $20 try-before-you buy model which then drove the casual
market to its current billion dollar + status.
2012: New Multimedia Spend Rises To $12.6 Billion - New media platforms
will see a rise to $12.6 billion over the next five years, predicts Parks
Associates. That includes broadband, mobile, video ads, VOD and DVRs. The
key to the rush: it’s easy to target audiences and gain accountability.
OpenX and Google - You may never have heard the name Scott Switzer but he
may be David to Google’s Goliath. His eight-month-old company is the only
open source ad server facilitator of scale. This week he will rebrand it
from the OpenAds name it has been operating under to OpenX, as part of an
expansion intended to give clients more interactive heft.
Four Mortgage Companies Reduce Online Ad Spending - Is the real estate
collapse finally taking its toll on online mortgage ads? It appears so,
judging by Nielsen Online’s report on ad spending among the top online
advertisers in January. Web ad spending by troubled mortgage lender
Countrywide Financial Corp., for instance, fell to $13.4 million last month
from $38.3 million in December, according to Nielsen Online–while
LowRateSource, HSBC Holdings and LendingTree.com have dropped off the radar
completely.
