Articles of the Day
Google Expands AdSense For Video, Sets Deals With Tremor, YouMe, Others -
In a bid to accelerate its role in the burgeoning online video advertising marketplace, search giant Google this morning is announcing a slew of deals expanding its AdSense for video beta. To date, the AdSense program has focused mainly on enabling Web publishers to serve text-only ads. The video beta version, enables publishers to serve targeted, contextually-relevant video graphical ads and text overlays, and is seen as an alternative to the pre-roll an post-roll advertising clips that have become the industry’s default standard advertising format.
Homemade Honda Spot Is A Good FIT - While some advertisers debate the benefits of putting marketing dollars onto social networks and video-sharing sites, Crackle.com, the online video entertainment network, which is a Sony Pictures Entertainment Company, has proof that online advertising really works.
Newspaper Web Sites Draw Younger Audiences - Newspaper Web sites are reaching elusive younger readers, a new analysis by Scarborough Research indicates, giving a much-needed boost to the ailing newspaper business. The growth in online audiences is offsetting losses in print readership, at least somewhat.
Yahoo Keen On FIM Deal - Yahoo wants so badly to avoid a Microsoft takeover (or at least, avoid a takeover at $29 per share) that the Web company has enlisted four or five executives from MySpace owner News Corp. to try and hammer out a deal that would combine Yahoo with News Corp.’s Fox Interactive Media.
Google Health Records Set Off Privacy Alarms - Google today unveiled a pilot program that enables people to store and share information about their medical conditions online. The initiative, available to up to 10,000 patients of the Cleveland Clinic, will let them post information about illnesses, prescriptions, allergies, and the like, to a password-protected online account.
Internet Brands Buys Nine Auto/Community Sites - Internet Brands, the LA-based online e-commerce and community sites holding company which did its IPO in November last year, has bought a total of nine new sites. Out of those, eight are online auto enthusiast communities and another is a community site for dog owners and lovers.
HLTH Corp. And WebMD To Follow Through On Merger; Earnings: WebMD Q4 Revs Up 22 Percent - After announcing just last week that their proposed merger might not happen due to a negotiations impasse, WebMD (NSDQ: WBMD) and its parent HLTH Corp. now say that their deal will go through.
Microsoft Launches Indian Digital Ad Platform - Microsoft is launching its digital advertising platform in the Indian market, partnering with local operations to provide coverage for entertainment, social networking and financial sectors. The local partners are Bollywood Hungama, Equity Master and HDFC Securities, as well as Facebookâs Indian operations.
VC Investments Jump in India - Venture capitalists invested $928 million in 80 India-based companies last year, according to a new report from Dow Jones VentureSource. That represents a 166% incresase over 2006 figures.
