Articles of the Day
Yellowpages.com signs ad deal with Microsoft - Yellowpages.com has reached a deal with Microsoft to place advertising listings on Microsoft’s local search sites. Under the agreement, advert listings will appear on local sites such as MSN Live Search and Live Search Maps. The pact aims to give Yellowpages.com advertisers access to Microsoft’s search pages. The deal also will increase the total number of estimated monthly searchers and bring the total number of projected monthly searches on Yellowpages.com to over 160mi, says AT&T. Yellowpages.com will begin supplying ads to Microsoft in early April. No financial terms were released.
Microsoft Licenses Adobe’s Flash Lite and PDF For Mobiles; Despite Own Plans - Microsoft has licensed Adobe’s Flash Lite that allows users to view online video on their mobile devices, as well as its Reader software for viewing PDF documents on their handsets. The software will be distributed to handset makers who use the Windows Mobile platform. AP reports that analysts believe the move is good news for advertisers and carriers, as consumers with more capable phones are more likely to surf the mobile web. Microsoft has its own software that allows online video viewing called Silverlight, often seen as a competitor to Adobe’s Flash. Two weeks ago, Nokia said it would license Silverlight for several of its smart phones and internet tablet. Microsoft, however, decided to license Flash lite because “customers are asking for,” noting that “Flash is something that is very prevalent on the web.”
comScore Finds Online Generates 50% More GRPs Than Television - The Internet has already surpassed television based on one significant statistic–the number of gross advertising impressions served. And if online publishers can figure out how to properly measure the worth of those impressions, they ultimately will overtake television in an even more important statistic: share of marketers’ advertising budgets. That was the conclusion of Gian Fulgoni, executive chairman and co-founder of comScore, during a keynote here at the opening of the OMMA
conference Monday.
CBS Launches Local Ad Network - Feeding advertisers’ appetites for more locally targeted ads, CBS Television Stations has launched the CBS Local Ad Network across a swath of local blogging and social media sites.CBS-owned stations are now syndicating local news “widgets” to a network of blogs and local sites within the communities they serve. The widgets feature local headlines and images with links to video and text stories on CBS station sites. In turn, the stations are now selling marketers on the promise of more broadly and efficiently reaching local audiences, while maintaining the creditability and quality of the CBS brand and content.
“Yahoo! is positioned for accelerated financial growth — we have a powerful consumer brand, a huge global audience and a highly profitable operating model,” co-founder and CEO Jerry Yang said in a statement. Yahoo pins its bullish forecast on marketers’ demands for display inventory on its own pages. “With industry-leading tools, technology, people and platforms, Yahoo! is poised to capture growth in display advertising where we believe growth will be greatest,” Yang stated.
