Articles of the Day
Yahoo Sports Adds Content From GrindTV — Yahoo Sports is pumping up its programming with content from GrindTV, a video site featuring “action sports” including skateboarding, surfing, snowboarding and motocross. The new co-branded GrindTV channel will add 1 million extra viewers to the section, according to Yahoo. The channel will feature video from action sports filmmakers and brands, as well as original footage from GrindTV Productions. Editorial content will include special features, event information and expert blog posts.
AOL, TheStreet.com Ink Longer, More Extensive Content Partnership — Aol and TheStreet.com extended the terms of their content-sharing deal by three years. The new agreement also increases the amount of content from TheStreet.com’s network of sites like TheStreet.com and MainStreet.com that will be featured on AOL. The content will run across AOL Money & Finance sites like BloggingStocks.com, as well as relevant general interest properties.
Panache Delivers Ads Into Video On Adobe Media Player — Panache will deliver advertising into video on Adobe’s new media player formally debuting today. Panache will serve video ads in CBS shows including “CSI,” “Big Brother,” and “Survivor” which are distributed online using the Adobe Media Player. CBS is one of Adobe’ s media partners, which also include CBS’s parent, Viacom, and PBS. Panache’s technology lets video providers deliver ads regardless of the technology being used. That includes formats spanning Flash, Microsoft’s Silverlight, IPTV platforms, and tru2way cable TV set-top boxes.
Fact Monster Selects GoFish Corp. Ad Network — GoFish Corp. agreed to be the exclusive advertising partner for Fact Monster, an education site targeting the “tween” demographic. GoFish will provide content-appropriate advertising support for Fact Monster, a reference site designed to provide tweens with educational tools and homework assistance, and will help it build properties that support immersive advertising experiences and promotional opportunities.
Despite CPC Increases, Search Continues Its Rise — Search is chewing up other media budgets, according to the latest Search Engine Marketing: User and Spending Trends report from eMarketer. According to the online marketing research firm’s analysts, “Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape–at least for the moment.” EMarketer is predicting U.S. search marketing spending to top $13.6 billion this year, slightly lower than SEMPO’s prediction of $15.7 billion. And search marketers seem to be comfortable maintaining or increasing their spend, even as average CPCs trend upward.
Wal-Mart Dumps DRM — US retailer Wal-Mart is abandoning DRM for all of the music downloads offered on its online store. The company’s new all-MP3 policy will involve its entire library, including tracks from EMI and Universal Music Group. Both companies had previously supplied songs to the DRM-free area of Wal-Mart’s web store. Wal-Mart has yet to reach online distribution agreements with Warner Music Group and Sony BMG. Wal-Mart’s decision to rid itself of DRM follows moves by Apple, Amazon.com, MySpace and several other online music retailers that have embraced, or are moving towards, DRM-free downloads. iTunes was the US’s biggest music retailer in Jan, having overtaken Wal-Mart’s combined physical and digital sales for the first time.
