NYSE May Allows Real-Time Quotes; Google, CNBC To Provide Data Without Charge; WSJ.com To Sit out – The New York Stock Exchange plans test a program to allow real-time quotes to be published on financial info website with virtually no delay. If the proposal is approved by SEC, NYSE will sell to sites for $100,000 a month the ability to publish trade prices instantaneously. NYSE is keeping some data close to the vest, including the size of trades, and the quotes at which investors are willing to buy and sell shares.
Study: Most Marketers Plan To Boost E-Mail Efforts – Eighty-five percent of marketers and marketing service providers expect that their budgets for online direct marketing will increase in 2007, according to a new study by Alterian, a marketing software provider. The majority of respondents said they specifically planned to increase e-mail spending.
Yahoo and Akimbo Partner For Internet Video – Yahoo and Video On Demand firm Akimbo have partnered to bring Internet video to television, the companies announced this week at the Consumer Electronics Show in Las Vegas. Akimbo will offer selections from the Yahoo Video service to its subscribers, allowing them to watch videos submitted to the Internet on their living room TVs.
Social Network Indicates Buying Choice – The use of data from user-generated content is a growing theme among marketers, and why not–the more data, the less advertising waste, right? Perhaps nothing tells a marketer more about a consumer than their social networking profiles, their friend’s social networking profiles, and the content they produce. The study “Network-Based Marketing: Identifying Likely Adopters via Consumer Networks,” from Wharton professor Shawndra Hill and NYU Stern professor Foster Provost shows that data mined from social networks–like chat or email conversations between friends–allows companies to find more likely targets for their products and services. Who you associate with is a great indicator of what kinds of products you’re likely to buy: No form of advertising is more powerful than word of mouth.
Social Features Improve Yahoo Local – “We’re spending a lot of time thinking about social media at Yahoo,” said Frazier Miller, director of product management at Yahoo Local. You might be wondering what those social features are exactly, since Yahoo has often been criticized in the press for its failure to enter (in any significant capacity) the burgeoning social-networking market. In its own way, user contributions to Yahoo Local have actually become a significant way to mine data–their contributions add to the richness of the product and give Yahoo more user information to sell to advertisers.
CBS Partners For Future – As expected, CBS Corp. Chief Les Moonves appeared on stage with Sling Media, maker of the Sling Box, and Linden Labs, creator of the online universe Second Life, during his keynote at the Consumer Electronics Show to announce two partnerships with Second Life and Google’s YouTube. Many feel that partnering with two companies that appear to pose a threat to CBS’ core business is either forward-thinking or aggressively stupid.
Yahoo Expands Display Ad Deals With Morris Newspaper Group – Morris Communications, owner of 27 daily newspapers in 15 states, is the latest news media company to enter into a partnership with Yahoo. (A WSJ article the other days hinted at something imminent in that area.) The AP says the deal will allow Morris newspapers to deliver search, graphic and classified advertising to more consumers on the Internet. As is the case with the others, Morris’ sites will feature Yahoo HotJobs.
Hearst Buys Youth Social Networking Company eCrush – Hearst has finally made a move in the online M&A market, after its venture arm has been investing heavily in digital media startups (Sling Media, Brightcove and others): it has bought out teen and youth focused social networking company eCrush. Terms were not disclosed, but Hearst said the company had an EBITDA of $1.4 million in 2006.
eBay Buys Online Tickets Marketsplace StubHub For $310 Million – Updated: eBay has officially issues the release: it has bought StubHub for $310 million. The pending acquisition is expected to close before the end of March. Official release here. Original post: Not necessarily digital media, but shows how eBay is trying to get back on track on its acquisition strategy, after its huge Skype acquisition didn’t turn out as well as expected.
Yahoo Buys Networking Site For Blog Junkies – Yahoo Tuesday confirmed rumors that it has acquired MyBlogLog, a fast-growing social networking site that lets blog readers connect with each other. The move is the latest in a series of purchases Yahoo has made over the last 18 months to expand its social media offerings. Terms of the deal were not disclosed, but it was reported to be worth about $10 million by Forbes.com.
Oversee.net Buys Comparison Site LowFares.com – Online ad firm Oversee.net acquired travel-fare-comparison site LowFares.com, the companies announced Thursday. The deal was completed last Friday for an undisclosed amount. LowFares’ advertisers–including Priceline.com, Hotwire.com, Expedia.com, and Orbitz.com–provide travel leads.